(previously MailandPrint)

Business Cards – Still Essential In This Digital Age

If there’s one scrap of paper the internet has yet to eliminate, it’s the business card. There is something solid and comforting about that palm-sized piece of card stock as it passes from hand to hand, which modern gadgetry still can’t replace. Maybe you’re a freelancer looking to make new contacts, or you own or manage a business. Or maybe you just need a card to drop into the fishbowl at your local cafe to win a free lunch. Whatever the case, when you’re designing your business card, remember that the old adage “dress for success” applies to that little card rectangle, too.

Here’s what you should include, and what you should definitely leave out, to make your business card really pop. The Basics There are a few things that have belonged on a business card since time immemorial, including your name, your job title and your phone number. These days, you’ll want to add your email address to that list. Non-freelancers should also include a company name, logo and website. Stick to a single phone number where contacts can reach you in the easiest way in order to reduce clutter. Don’t Overpopulate Yes, it’s acceptable to link to your social media profiles on your business card, but you shouldn’t link to all of them. Stick to the profiles that best showcase your work and your personality without getting too personal.

Your Twitter feed or LinkedIn page are acceptable, but the Facebook profile where you share photos of your fifth cocktail on a Wednesday night is definitely not – and you should probably go ahead and make your Facebook private while you’re at it. If you have a personal website or a blog on which you showcase creative projects, be sure to include a link. Assume that most companies have at least a cursory understanding of what the internet is and how a URL begins; on a business card, you only have to include the part of the link that comes after the “www.” Lastly, if there’s anything the modern design aesthetic can teach us, it’s that white space is your friend. Don’t make the card too cluttered; QR codes are nifty, but they also take up a lot of room. Only include a QR code on your business card if you’re linking to a site that is optimised for mobile viewing. Uh, you have a fax machine? Unless you’re a freelance fax-machine salesperson (and we’re very sorry if you are), there’s really no need to include a fax number on your card.

What are the odds that a customer or supplier is going to fax you? There’s a little wiggle room, perhaps, if you’re in an HR department or part of a major corporation, or if some of your customers still use a fax to place their orders.   Be a beautiful and unique snowflake Business cards are no longer the sombre black-and-white affairs they once were. They should showcase your personality and creativity in a way that’s appropriate.

If you’re working for a legacy financial firm, you may want to go the subdued route, but if you’re in the start-up sector, colour and playfulness are both assets. That goes double if you’re immersed in any sort of creative field, where you will likely be expected to have an eye for aesthetic details. Think about card thickness, card shape, colour and font when choosing your card, and make sure the design is consistent with the personality you showcase on your website and social media accounts. Try a style that really stands out – shaped business cards, or add a bit of glamour with some UV overgloss with our Starmarque Business Cards.   Call or email our office and we can send samples of business cards out to you.   Need a design? We have inhouse graphic design services. Just contact us and talk it over.