Leaflets are so versatile, and it’s no surprise, so many of our customers find them an essential part of their marketing.

Printed leaflets

Whether they’re propped up on the counter, inserted through letterboxes, added into newspapers or handed out at trade shows – they look great in glorious full colour print and are incredibly low cost. Many things will affect the response you’ll get from your leaflet campaign. Answer these questions and make your leaflets work harder for you:

Who’s Your Target Market?

Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market with your leaflets.

What’s Your Point, Caller?

Presumably, you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point? Why should they buy from you

 

What’s In It For Me?

We’ve seen leaflets which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a printed leaflet like that, what do you do? Save it or bin it? The most effective leaflets use time-bound offers. Maybe “half price this month”, “free teddy with every quote”, or “free consultation during November.” Think hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?

What’s the next step? You don’t need to close the deal there and then; although, if you can, do it!

Tell them what you want them to do next. “Call now for a free sample”, “Bring this leaflet to…”

or “Email us for a quotation.” Spell it out.

Make it easy for them to buy from you.

How Will You Reach Me?

There are many ways to get your message out. Posting is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach, try an insert in a magazine read by your target market. Are you selling scented candles?

Put an insert into ‘Woman’s Day’ if you can.

What Will It Look Like?

We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A poorly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right the first time. We can help. Design is our business, after all. Talk to us.

When’s The Best Time?

This will depend on what you’re selling, although October is the prime time for inserts, according to the Direct Marketing Association. You’ll probably get a lower response in the summer months since your recipients may be sunning themselves in the Coromandel. At Christmas, your message will have to work harder to compete with all the others.

Anything Else?

Leaflets are a wonderfully effective marketing tool… when they’re used correctly. Let us help you succeed, check out our leaflets options and get in touch with us to chat design and marketing.

Folded Printed Leaflet image